Industrial and Organizational Psychology

Industrial-organizational psychology is the branch of psychology that applies psychological theories and principles to organizations. Often referred to as I-O psychology, this field focuses on increasing workplace productivity and related issues such as the physical and mental well-being of employees.
 
Industrial-organizational psychologists perform a wide variety of tasks, including studying worker attitudes and behavior, evaluating companies, and conducting leadership training. The overall goal of this field is to study and understand human behavior in the workplace.
 
The organizational side of psychology is more focused on understanding how organizations affect individual behavior. Organizational structures, social norms, management styles, and role expectations are all factors that can influence how people behave within an organization.
 
By understanding such factors, I-O psychologists hope to improve individual performance and health while at the same time benefiting the organization as a whole.
 
I/O psychologists:
  • Identify training and development needs
  • Design and optimize job and work and quality of work life
  • Formulate and implement training programs and evaluate their effectiveness
  • Coach employees
  • Develop criteria to evaluate performance of individuals and organizations
  • Assess consumer preferences, customer satisfaction and market strategies

  • Training and Development
  • Measurement of Job Performances
  • Organizational Structure and Social Norms

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