VIA Strengths – Character-Based Wellbeing

The VIA (Values in Action) Strengths model identifies 24 universal character strengths such as kindness, curiosity, perseverance, and gratitude. Research shows that recognizing and using one’s top strengths—known as “signature strengths”—leads to higher life satisfaction, improved mental health, and stronger relationships. Interventions based on VIA, like strength-spotting and strength-based goal setting, are used in therapy, coaching, and education to enhance motivation and resilience. Recent findings support the model’s use in culturally diverse contexts, confirming its adaptability and relevance. The VIA approach encourages individuals to focus on what’s strong, not what’s wrong—making it a cornerstone of positive psychology in action.

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